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48. Viktig?Onsdag 23. juni 2021 kl. 06:01
Digiday Guide: Everything you need to know about Gen Z’s media consumption habits
This Digiday+ Guide helps marketers navigate the wishes of Gen Z, an authentic and transparent demographic that isn't afraid to cancel a brand. The post Digiday Guide: Everything you need to know about Gen Z’s media consumption habits appeared first on Digiday.
Treff:
rs, marketers, strategists and a Gen Z TikTok creator. Links to additional Digiday coverage on this generation will be interspersed throughout the guide, in addition t
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53. Viktig?Tirsdag 22. juni 2021 kl. 06:01
Case Study: How PBS programming informs its YouTube strategyand what it looks like when it gets there
PBS has a deluge of content that needs to be strategically placed across online channels. Here's a look at how PBS does it in this Digiday+ Case Study. The post Case Study: How PBS programming informs its YouTube strategyand what it looks like when it gets there appeared first on Digiday.
Treff:
content,” to sort through and strategize, Arolfo said at a Digiday U event this month focused on how businesses create content across screens. He spoke in conversatio
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55. Viktig?Tirsdag 22. juni 2021 kl. 06:01
Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience
Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday.
Treff:
?p=418694 Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience Nielsen's latest studies show the number of podcast listeners wh
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56. Viktig?Tirsdag 22. juni 2021 kl. 06:01
Digiday Research: TikTok has already surpassed Snapchat in the eyes of brands and agencies
Snapchat and TikTok have quickly gotten traction with brands and agencies. Read the latest Digiday Research. The post Digiday Research: TikTok has already surpassed Snapchat in the eyes of brands and agencies appeared first on Digiday.
Treff:
es of marketers, Snapchat has already been lapped by TikTok, according to new Digiday Research. In May, Digiday polled 117 buy-side professionals about the role that
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