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Ditt søk på newfronts ga 12 treff på 0,000 sek.
1. Viktig?Mandag 10. mai 2021 kl. 06:01
Media Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?
Proponents of attention metrics in media planning say it will reduce waste in buying, especially for CPG brands. The post Media Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root? appeared first on Digiday.
Treff:
to make it an essential part of negotiations in the 2022 NewFronts/upfront marketplace. “If it proves successful this summer, people are going to start demanding it in
Les saken »
2. Viktig?Fredag 07. mai 2021 kl. 06:01
Cheat Sheet: NewFronts’ final day showcased the merging of TV, streaming and social video
TikTok touted its platform as TV-like, while Meredith talked up People TV and NBCUniversal introduced a streaming ad format to emulate linear TV. The post Cheat Sheet: NewFronts’ final day showcased the merging of TV, streaming and social video appeared first on Digiday.
Treff:
Cheat Sheet: NewFronts’ final day showcased the merging of TV, streaming and social video TikTok touted its platform as TV-like, while Meredith talked up People TV and N
Les saken »
3. Viktig?Fredag 07. mai 2021 kl. 06:01
Cheat Sheet: NewFronts’ final day showcased the merging of TV, streaming and social video
TikTok touted its platform as TV-like, while Meredith talked up People TV and NBCUniversal introduced a streaming ad format to emulate linear TV. The post Cheat Sheet: NewFronts’ final day showcased the merging of TV, streaming and social video appeared first on Digiday.
Treff:
Cheat Sheet: NewFronts’ final day showcased the merging of TV, streaming and social video TikTok touted its platform as TV-like, while Meredith talked up People TV and N
Les saken »
5. Viktig?Torsdag 06. mai 2021 kl. 06:01
Media Briefing: How media leaders are trying to combat burnout beyond the newsroom
Media leaders are trying to combat burnout as it spreads through their companiesfrom the newsroom to the business team. Journalism students are feeling it too. The post Media Briefing: How media leaders are trying to combat burnout beyond the newsroom appeared first on Digiday.
Treff:
r publishers The Interactive Advertising Bureau’s NewFronts originated as a way for digital video publishers and platforms to vie for TV ad dollars. But this year publis
Les saken »
11. Viktig?Mandag 03. mai 2021 kl. 06:01
How this year’s NewFronts factors into the upfront fight for streaming ad dollars
TV networks, CTV platform owners and streaming services will be on the same virtual stage vying for advertisers’ upfront budgets. The post How this year’s NewFronts factors into the upfront fight for streaming ad dollars appeared first on Digiday.
Treff:
How this year’s NewFronts factors into the upfront fight for streaming ad dollars TV networks, CTV platform owners and streaming services will be on the same virtual sta
Les saken »
12. Viktig?Mandag 03. mai 2021 kl. 06:01
How this year’s NewFronts factors into the upfront fight for streaming ad dollars
TV networks, CTV platform owners and streaming services will be on the same virtual stage vying for advertisers’ upfront budgets. The post How this year’s NewFronts factors into the upfront fight for streaming ad dollars appeared first on Digiday.
Treff:
How this year’s NewFronts factors into the upfront fight for streaming ad dollars TV networks, CTV platform owners and streaming services will be on the same virtual sta
Les saken »
15. Viktig?Mandag 08. mars 2021 kl. 06:01
Media Buying Briefing: Black-owned media companies step to the forefront of the upfront
Mediabrands is bringing together a raft of its biggest clientsabout 20 Black-owned and Black-targeted media playersfor an Equity upfront. The post Media Buying Briefing: Black-owned media companies step to the forefront of the upfront appeared first on Digiday.
Treff:
ecome something akin to the Newfronts, growing into a marketplace in which all agencies participate but for this year it’s just IPG. Future Equity upfronts will address
Les saken »

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